MV Capital - Bybit Launches Indonesia Platform After NOBI Acquisition

Bybit has established a locally regulated trading platform in Indonesia through its majority acquisition of PT Enkripsi Teknologi Handal, formerly known as NOBI, offering initial access to over 500 trading pairs under OJK oversight

Strategic Market Entry Through Local Acquisition

Bybit, one of the largest cryptocurrency exchanges globally, has moved into the Indonesian market by acquiring a majority stake in a local digital asset firm. The acquired entity, PT Enkripsi Teknologi Handal, previously operated as NOBI and has now been rebranded as Bybit Indonesia. This structure positions the platform as a regulated local operation supervised by Indonesia’s Financial Services Authority (OJK).

The launch follows a regulatory-first approach, with services introduced in phases. Initial offerings include more than 500 cryptocurrency trading pairs, supported by institutional-grade liquidity, market surveillance, and risk management systems that meet both local standards and global operational benchmarks.

Key Details of the LaunchPhased rollout starting with 500+ trading pairs
Local entity operating under OJK supervision
Continuation of services for existing users through transition process
Focus on compliance and gradual product introduction

Local Leadership Team

Bybit Indonesia maintains continuity with experienced local executives. Lawrence Samantha serves as CEO, Dionisius Evan as COO, and Steven Gotama as CMO. All three held senior positions at the former NOBI platform, bringing direct knowledge of the Indonesian market and regulatory framework.

“This acquisition allows us to combine Bybit’s global capabilities with an experienced local team that understands Indonesia’s market and regulatory environment. Our focus is on disciplined operations, clear communication, and a careful transition for users.”Lawrence Samantha, CEO of Bybit Indonesia

Indonesia’s Growing Crypto Sector

Indonesia has recorded steady increases in crypto participation. As of early 2026, the country reported over 21 million registered crypto asset users, with transaction volumes reaching substantial figures in previous periods. OJK data indicates around 31 licensed entities in the crypto space, covering exchanges, custodians, and traders.

Bybit Indonesia plans to incorporate educational resources, including localized learning materials, to support user engagement within the regulated environment. Future expansions will proceed according to local requirements and approvals.

Market ContextSignificant user base with continued growth in registered accounts
Established licensing framework by OJK
Local operations aligned with national regulations

Broader Expansion Context

This development forms part of Bybit’s efforts to build presence in key markets through compliant local structures. The company operates globally and maintains a user base of millions across regions.

“Indonesia represents a significant opportunity for the digital asset industry, but sustainable growth can only be achieved through regulatory alignment and responsible operations.”Ben Zhou, Co-founder and CEO of Bybit

The platform emphasizes user protection, transparent communication about available features, and coordination with regulators. Services will expand in stages while adhering to oversight standards.