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8 September, 2026 / News / AI / Tags: strive, sata, cole, btc, bitcoin

Matt Cole’s latest social media post has sparked expectations of another treasury addition after the firm lifted holdings to 23,156 BTC and its stock climbed above $27
Strive’s chairman and chief executive Matt Cole posted the company’s Bitcoin portfolio tracker on social media on September 7 with the caption “Wall-breaking season at Strive.” Similar posts have preceded formal announcements of Bitcoin acquisitions in recent weeks, raising speculation that another purchase may be disclosed soon.
The message did not specify a transaction size, timing or cost. No new Securities and Exchange Commission filing confirming an additional acquisition had appeared by September 7.
Strive already holds 23,156 BTC after buying 1,800 coins between August 24 and August 28. According to a Form 8-K, the company paid an average of about $79,431 per Bitcoin, including fees, for a total outlay of roughly $143 million. The purchase lifted holdings from 21,356 BTC and ranked Strive as the fifth-largest publicly traded corporate Bitcoin holder, behind Strategy, Twenty One Capital, Metaplanet and MARA Holdings.
One week earlier the firm acquired 1,110 BTC at an average price of approximately $73,409. Combined, the two transactions added 2,910 BTC at a cost of about $224.5 million. Smaller purchases earlier in August included 147 BTC and 79 BTC in successive weeks.
Cole has previously stated that Strive could acquire more than 20,000 additional Bitcoin and finish the year as the second-largest corporate holder behind Strategy. “It’s not out of the realm of possibility for Strive to end the year as the 2nd-largest BTC holder,” he said.
Shares of Strive’s Class A common stock, ticker ASST, closed at $27.14 on September 4, up 1.19 percent on the day, and have traded above $27 to a new year-to-date high. The stock is up more than 78 percent since the start of 2026 and has advanced nearly 120 percent over the past month, outperforming the other major Bitcoin treasury companies during that period.
Strategy’s shares rose more than 45 percent in the past month but remain down over 7 percent year to date. Metaplanet gained more than 22 percent monthly while still down more than 37 percent for the year.
Bitcoin itself has recovered from a recent low near $63,000 to a high around $82,000, supporting valuations of corporate treasury positions and related equities.
Strive has financed much of its Bitcoin accumulation through an at-the-market program for its Variable Rate Series A Perpetual Preferred Stock, known as SATA. The preferred shares have recently traded near their $100 par value, a level that supports further issuance.
In June the company expanded the SATA program’s maximum aggregate offering size to $2.6 billion. An August filing showed SATA shares outstanding rising by 803,099 to 9.07 million. The preferred stock carries a 13 percent annual dividend rate and pays daily cash dividends when declared.
A third-party tracker estimated that recent SATA trading volume could support more than 1,100 additional Bitcoin, though that figure remains an external calculation rather than company guidance. Strive reported no short-term or long-term debt as of August 7, with cash and cash equivalents of $154.9 million.
Second-quarter results showed a GAAP net loss of $257.6 million, of which $234 million stemmed from fair-value changes in Bitcoin and related preferred-stock holdings. SATA dividends reduced adjusted results attributable to common stockholders.
Any further Bitcoin purchase will remain unconfirmed until Strive issues an official announcement or regulatory filing.









