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5 October, 2026 / News / AI / Tags: strive, bitcoin, percent, cole, btc

The firm completed its largest single-week Bitcoin acquisition since June, funded largely through preferred stock and warrants, while closing the gap on other major corporate holders
Strive, the Bitcoin treasury company linked to Vivek Ramaswamy and led by CEO Matt Cole, purchased 2,000 bitcoin for approximately $169 million between September 28 and October 2. The transaction, disclosed in an October 5 Form 8-K filing, lifts the firm’s total holdings to 29,462 BTC, valued at roughly $2.53 billion at recent prices.
The average acquisition cost stood at $84,422 per bitcoin. Funding for the deal came primarily from SATA, Strive’s variable-rate Series A perpetual preferred stock, which accounted for 61.5 percent of the capital raised. Warrant exercises contributed an additional $56.7 million.
The latest purchase forms part of a broader expansion. During the third quarter of 2026, Strive acquired 8,137 bitcoin at an average price of $78,885. Since August 24, the company has added 8,106 BTC at a combined cost of about $659.6 million, or an average of $81,374 per coin.
Year-to-date, Strive has increased its bitcoin holdings by more than 290 percent. The firm reported generating 18.5 percent in BTC yield for the third quarter. At the end of September it held 28,000 BTC with an average acquisition cost of $90,170. Additional metrics released with the filing show 27,801 satoshis per assumed diluted share and a 99.4 percent Bitcoin Yield over the prior 12 months. Management notes that Bitcoin Yield is not a GAAP measure of performance, valuation or liquidity.
Strive’s Amplification Ratio stood at 55.3 percent. While bitcoin remains below $100,000, the company has stated an objective of raising that ratio above 60 percent and maintaining it there. Cash and cash equivalents totaled $284.7 million, alongside $50.2 million in STRC stock.
The acquisition marks Strive’s largest weekly bitcoin purchase since June and positions the company as the fifth-largest public corporate bitcoin holder. It recently moved ahead of the crypto exchange Bullish and continues to narrow the distance to Marathon Digital Holdings. Cole has indicated that reaching second place among public holders by year-end remains possible, though not the base-case scenario.
By comparison, Strategy, the largest corporate holder with 848,000 bitcoin, added only 334 BTC for $28.7 million in its most recent buying window. Strive’s weekly purchase was nearly six times larger, even though Strategy’s overall treasury remains about 29 times the size of Strive’s.
ASST shares rose more than 2 percent to $30.61 in premarket trading following the disclosure. The stock had already advanced nearly 140 percent during the third quarter amid sustained investor interest in bitcoin treasury companies.
SATA preferred shares continued to trade above their $100 par value and carry a daily dividend equating to an annualized rate of $13 per share, or an effective yield of 13 percent based on the latest close. The firm’s steady capital-raising activity through preferred equity and warrants has supported the rapid pace of bitcoin accumulation without reliance on traditional debt markets.
Strive’s continued purchases occur against a backdrop of active corporate interest in bitcoin as a treasury asset, with several public companies expanding holdings through similar financing structures. The October 5 filing provides the most detailed snapshot yet of the company’s third-quarter progress and near-term capital deployment plans.









