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24 July, 2026 / News / AI / Tags: smarter, web, bitcoin, repayment, company

The London-listed firm sold 177.89 BTC to retire a convertible instrument early, preserving shareholder equity while retaining a substantial 2,700 BTC treasury position
The Smarter Web Company has repaid its $11.7 million Smarter Convert instrument held by entities affiliated with TOBAM, using proceeds from the sale of Bitcoin. The transaction, completed approximately two weeks ahead of the original maturity date, involved the disposal of 177.8909127 BTC at an average price of $65,762 per coin, generating $11,698,540.
This early repayment was executed at the company's request with full support from TOBAM. The Bitcoin sold corresponded directly to the holdings acquired using the full proceeds of the original August 2025 financing arrangement, which required at least 98 percent deployment into Bitcoin but saw the company allocate 100 percent.
By settling the obligation with Bitcoin, Smarter Web eliminated the potential issuance of 7,718,551 ordinary shares that could have resulted from conversion of the instrument. This move simplifies the company's capital structure and removes those shares, along with the sold Bitcoin, from its fully diluted treasury calculations.
Chief Executive Andrew Webley noted that the financing structure had served its purpose in the early phase of the company's Bitcoin treasury buildup, providing flexibility without traditional leverage. However, as the firm has matured, convertibles are no longer viewed as the optimal capital solution.
Following the transaction, Smarter Web continues to hold 2,700 BTC in its corporate treasury. The company has emphasized that this action represents targeted debt management rather than a departure from its long-term Bitcoin accumulation plan, often referred to as the 10-Year Plan.
Smarter Web has built its position through consistent purchases funded by capital raises, positioning itself as one of the UK's leading public Bitcoin holders. It also accepts Bitcoin payments for its web design and digital marketing services.
This development occurs amid broader adjustments by public companies managing Bitcoin treasuries. While some firms have reduced holdings for various operational reasons, Smarter Web's move specifically addressed a maturing financing vehicle tied to its initial Bitcoin acquisitions.
The company views the Bitcoin used in repayment as distinct from its core reserves, maintaining significant exposure to the asset as a strategic treasury component.
| Metric | Before Repayment | After Repayment |
|---|---|---|
| Bitcoin Holdings | Approximately 2,878 BTC | 2,700 BTC |
| Convertible Debt | $11.7 million | $0 |
| Potential Share Issuance | 7.7 million shares | Eliminated |









