MV Capital - LBank Partners with Pudgy Penguins for 500,000 USDT Reward Campaign

The cryptocurrency exchange and Web3 IP brand launch a multi-category rewards program starting August 7, 2026, open to new and existing users

LBank, a global cryptocurrency exchange, has entered a strategic brand partnership with Pudgy Penguins, a prominent Web3-native intellectual property ecosystem. The collaboration includes a campaign offering a total prize pool of 500,000 USDT and marks LBank as the first crypto exchange to form this type of partnership with the brand.

The initiative begins on August 7, 2026. It aims to combine LBank’s trading infrastructure with Pudgy Penguins’ cultural recognition to broaden access to digital assets for a wider audience. LBank serves more than 25 million registered users across 160 countries and regions, with daily trading volume exceeding $23.81 billion.

Campaign Structure and Reward Categories

The program provides several ways for participants to earn rewards through trading and related activities. New users who register during the campaign period and make a net deposit of at least 100 USDT into their futures account can receive a 10 USDT Futures Bonus. This offer applies to the first 12,000 eligible participants and forms part of a larger new-user allocation reported at 120,000 USDT.

Users who complete a first eligible spot or futures trade can unlock an additional 5 USDT Futures Bonus. Active traders gain lucky-draw entries based on cumulative futures trading volume, with one entry awarded for every 20,000 USDT traded and a maximum of seven entries per user. Reported prizes in the draw include 1 BTC, Pudgy Penguins merchandise, Futures Bonuses, and in one account an iPhone 17.

Separate weekly futures trading leaderboards will run during the campaign. Participants who reach at least 10,000 USDT in futures volume in a given week can compete for rankings. The top 50 traders in each round receive rewards, with the highest individual award listed at 500 USDT Futures Bonus. Four rounds of these competitions are planned.

An additional component involves locked-earn products. Users who subscribe with a minimum of 100 USDT equivalent can access interest-boost benefits of up to 100 percent along with a fixed yield component during the earning period. One description specifies 30-day Locked Earn products and Interest Boost Coupons offering up to 100 percent APR.

“Crypto adoption is entering a new stage where participation is no longer driven only by technology, but also by culture, identity, and meaningful experiences. Through our partnership with Pudgy Penguins, we hope to create a more welcoming environment where more users can discover Web3 in a way that feels accessible, engaging, and inclusive. This campaign is not only about rewards — it is about building stronger connections between users, communities, and the future digital economy.”Eric He, Community Angel Officer and Risk Control Adviser at LBank

“Markets are no longer satisfied with innovation in products alone. The real value of a Web3 community is not measured by a single market cycle, but by its ability to remain relevant, resilient, and connected with people over time. Pudgy Penguins has proven that a strong culture can create lasting influence. This is the kind of long-term community value that LBank believes in and aims to support through deeper ecosystem collaboration.”Eric He, Community Angel Officer and Risk Control Adviser at LBank

Strategic Context and Prior Collaborations

The partnership continues LBank’s practice of working with Web3-native intellectual property brands. Earlier collaborations involved Ponke, Nobody Sausage, and Yeti. These efforts seek to link cultural communities with trading and earn products that cover spot markets, derivatives, and asset-management options.

Founded in 2015, LBank reports ten years of operation without security incidents. The platform lists more than 300 mainstream coins and over 50 additional assets. It positions the new campaign as part of a broader push to make digital-asset participation more accessible through recognizable brands and varied reward mechanisms.

Users can access the campaign through LBank’s existing product suite, which includes futures trading, spot markets, leaderboard competitions, lucky draws, and locked-earn offerings. The program is structured to accommodate different levels of engagement, from initial registration and deposit to ongoing trading volume.