Binance has launched a four-week rewards campaign that will allocate $800,000 worth of XRP to eligible holders of Ripple’s RLUSD stablecoin. The program begins on September 25 at 00:00 UTC and concludes on October 23 at 00:00 UTC, with distributions scheduled every Friday.

Rewards will be paid by 18:00 UTC on October 2, October 9, October 16 and October 23. Eligible RLUSD balances may be held in Spot, Funding, Earn Flexible Savings or Margin accounts. Participants must maintain a minimum of 0.01 RLUSD in an eligible Earn or Margin account.

How Rewards Are Calculated

Binance determines daily qualifying balances by taking hourly snapshots and selecting the lowest RLUSD balance recorded that day. Weekly payouts are then calculated from each user’s seven-day average qualifying balance relative to the total pool of eligible holdings. No individual maximum reward applies.

Users who increase their RLUSD holdings during the campaign period receive a 1.2x multiplier on the incremental amount. Balances allocated to Simple Earn Flexible Savings receive a 1.1x multiplier. Meeting both conditions produces a 1.3x multiplier on the incremental portion.

For Margin accounts, Binance applies a 60 percent haircut to RLUSD obtained through borrowing. The calculation accounts for liabilities linked to supported stablecoins including USDT, USDC, USD1 and FDUSD. Sub-account balances are aggregated at the master account level, with rewards paid only to the master account. Broker accounts receive rewards at the virtual sub-account level.

RLUSD Market Capitalization Growth

RLUSD’s market capitalization has expanded from approximately $1.51 billion around the time of the campaign announcement to roughly $2.37 billion to $2.45 billion. The stablecoin, issued by Ripple and pegged to the U.S. dollar, circulates on both the XRP Ledger and Ethereum.

Ripple has also integrated RLUSD and XRP into payment infrastructure for AI agents through Stripe and the Tempo protocol, expanding practical use cases beyond exchange holdings.

Parallel Promotion on Bybit

Bybit is running a concurrent RLUSD Hold & Earn promotion that includes an XRP bonus pool described as 800,000 XRP tokens rather than a fixed dollar value. That program runs through October 18 and features zero-fee RLUSD/USDT spot trading for a limited period. Eligibility criteria and reward structures differ between the two platforms.

XRP Price and Derivatives Activity

XRP has traded near $1.49 to $1.51 after declining roughly 6 to 7.7 percent from recent highs around $1.64 to $1.66. Trading volume fell about 18 percent over the preceding 24 hours. XRP futures open interest stood near $3.60 billion, down approximately 9 percent on the day according to derivatives data, though shorter-term open interest showed modest increases on major platforms.

The campaign forms part of broader efforts by major exchanges to attract and retain RLUSD balances through temporary incentive structures.