Crypto.com’s personal AI agent service under the ai.com brand has yet to open for broad public use, almost eight months after its high-visibility introduction during the Super Bowl. The company confirmed the project continues in private development while the public website continues to place prospective users in a queue.

Super Bowl Debut and Immediate Demand

In February, Crypto.com promoted ai.com with a $15 million advertisement that aired in the fourth quarter of the Super Bowl. The campaign generated such intense interest that the reservation website for personal AI agent handles crashed within minutes. Users were invited to claim handles for agents that the company described as capable of a wide range of activities, from executing stock trades and updating online dating profiles to organizing work, sending messages, operating across applications, and building projects. The agents were also said to be able to develop missing capabilities on their own and share those improvements across a network.

Despite the initial surge, the service has not progressed to a full public rollout. The ai.com site still informs visitors that agent generation is delayed by high demand and that requests remain in a queue.

Company Statement on Ongoing Development

A Crypto.com spokesperson stated that the platform remains under construction. The company plans to share further information only once a full public launch takes place.

No specific timeline for the broader release has been provided.

Rising Competition in AI Tools for Finance

The extended wait coincides with other platforms introducing more narrowly focused AI assistants. Robinhood recently announced in-app AI agents designed for automated trading. Kraken added AI-powered financial tools in July to help users identify investment opportunities aligned with personal goals. Bitget released its GetAgent crypto trading assistant in June.

Meanwhile, major artificial intelligence developers have expanded agent capabilities for everyday tasks. Anthropic introduced computer-use features in Claude Cowork in March. OpenAI followed in July with ChatGPT Work, an agent built to complete multi-step tasks across connected applications and files.

Crypto.com’s Parallel AI Efforts

While the full ai.com personal agent remains unavailable, Crypto.com has advanced other AI initiatives. In March the company integrated OpenClaw, enabling customers to deploy a personal AI trading agent that can handle trade execution. The same month it announced a workforce reduction of approximately 12 percent, describing the move as part of a company-wide effort to integrate AI and concentrate resources on priority growth areas.

In February Crypto.com obtained ISO/IEC 42001:2023 certification, an international standard for AI management systems that covers governance along with responsible development and deployment practices.

Users who reserved handles after the Super Bowl promotion continue to wait for the queue message to change and for the service to move into a wider onboarding phase. The company has indicated that additional details will be released when the platform reaches full public availability.