Tag Markets announced on September 10, 2026, the appointment of Craig Lund as its new chief executive officer. Lund will head the company’s executive team and guide its next stage of development while collaborating with the firm’s founders and existing stakeholders.

Lund arrives with more than fifteen years of experience in financial services, regulated digital assets, operations and governance. His previous senior roles include positions at Merrill Lynch, M2, MidChains, BitOasis and Property Finder. Over the course of his career he has guided multiple regulated financial businesses from formation through to licensing in several jurisdictions, managed teams of several hundred people and worked inside organisations handling several billion dollars in trading volume. His background covers risk management, regulatory engagement, cross-border settlement, product infrastructure and the formation of executive teams.

Track Record in Regulated Digital Assets

At BitOasis, Lund formed part of the leadership group that scaled the platform substantially and helped obtain one of the earliest in-principle approvals issued by Abu Dhabi Global Market to a digital-asset exchange and custodian. While at MidChains he contributed to the creation of an over-the-counter desk that achieved multi-billion-dollar volume within its first twelve months. At M2 he directed the group operational structure that moved a globally regulated exchange and custody platform from a standstill to launch in a matter of months, operating under multiple international regulatory frameworks.

Shift Toward Operational Foundations

The appointment coincides with Tag Markets directing greater attention to the practical elements of brokerage service that shape client perceptions. While spreads and trading platforms can be compared quickly, the speed of withdrawal processing and the responsiveness of customer support form lasting impressions. Lund’s mandate centres these metrics as defined, measurable standards subject to continuous improvement.

Three Core Priorities

Lund has outlined three principal areas of focus. The first is operating discipline, establishing clear standards and escalation thresholds so that decisions occur at the appropriate level and remain transparent after the fact. The second concerns the resilience of execution, covering order routing, pricing and the controls that govern how changes enter live trading environments. The third treats client service as a source of management information, ensuring feedback is recorded, measured and reviewed so that emerging patterns can be identified and addressed promptly.

As Tag Markets continues to expand across markets, the requirements placed on its internal systems, governance structures and regulatory engagement increase correspondingly. Lund’s combination of experience in regulated finance, operational scale and technology positions him to address those demands.

About Tag Markets

Tag Markets is an online trading services provider that offers access to foreign exchange, commodities, indices and other markets through established trading platforms. The firm operates as the trading name of T.M. Financials Ltd, a company incorporated in Mauritius under company number C185265 and regulated by the Financial Services Commission of Mauritius as an Investment Dealer under licence number GB21026474.