Denial of New Token Rumors

Eric Trump has firmly rejected circulating claims that President Donald Trump or the Trump family plans to introduce a new cryptocurrency. The statements followed a widely viewed post on X from an account known as Whale Scan, which asserted that Donald Trump was preparing to officially launch another coin and positioned itself as the first to report the development, similar to coverage of prior tokens.

In response, Eric Trump described the reports as baseless. He stated that no new coin is under development and that any contrary suggestions amount to fraud. His comments aimed to caution market participants against acting on unverified information circulating online.

The rumors gained traction partly because of a newly appeared token referred to in some posts as WWW or Truth Coin on the Robinhood Chain. Reports described a 1 billion total supply, with portions allocated for launch availability, liquidity, and project growth. Additional claims noted a developer wallet receiving a substantial amount of ETH and changes to trading fees. The token reportedly reached a market value near $10 million at one point, though the developer wallet was said to control nearly the entire supply. No official connection to the Trump family was established, and neither Robinhood nor other named platforms issued statements confirming any link.

Price Movements in Existing Tokens

The unverified claims triggered rapid trading activity in previously launched Trump-related tokens. The Official Trump token, known as TRUMP, and the MELANIA token both rose sharply as speculation spread.

Other reports placed TRUMP’s daily advance near 40 percent and MELANIA’s near 11 percent. Prices later pulled back from session peaks. Data aggregators tracked the volatility but attributed the moves primarily to social media-driven speculation rather than any confirmed project announcement.

Context of Prior Trump Family Crypto Activity

Interest in the latest claims drew on the family’s established presence in digital assets. Shortly before the start of Donald Trump’s second presidential term in January 2025, the Official Trump memecoin launched on the Solana network with a total supply of 1 billion tokens. It attracted significant speculative interest and became a notable market asset. Melania Trump subsequently introduced the MELANIA memecoin. Both tokens experienced substantial early price swings and drew scrutiny over distribution and related issues.

Eric Trump has previously expressed support for World Liberty Financial, a decentralized finance project that began in 2024. Family connections also extend to American Bitcoin. Trump Media & Technology Group, associated with Truth Social, has explored crypto-related initiatives in the past but has more recently focused attention on Bitcoin holdings rather than new token launches.

Community voices have urged caution regarding tokens that appear without verified endorsement from the Trump family, noting the potential for imitation projects to exploit public interest.

Broader Market and Related Developments

The episode illustrates how social media posts can influence trading in themed digital assets even absent official confirmation. Eric Trump’s public rejection remains the sole direct response from the family on the matter. Separate from the token rumors, a dispute involving Tron founder Justin Sun and World Liberty Financial over approximately $45 million and frozen tokens continues, with Sun framing the conflict around principles of asset control.

Rumors of additional Trump-linked crypto projects have appeared periodically and have consistently been denied by those closest to the family when raised.