Coinbase has rebranded its self-custodial mobile application back to Coinbase Wallet, ending a roughly 14-month period in which the product operated as Base App. The change was confirmed on September 10 through the app’s official account, which stated that Base App is now Coinbase Wallet and is built for speed to trade anything, anywhere, without asking permission.

The original rebrand occurred in July 2025, when Coinbase launched Base App in Los Angeles as an “everything app.” That version combined trading and payments with social feeds powered by Farcaster, encrypted messaging, AI agents, mini-apps, and creator tools, all centered on the company’s Base layer-2 network.

Social Experiment Did Not Deliver Expected Traction

Company leadership began reassessing the social strategy earlier in 2026. Chief Executive Officer Brian Armstrong stated in March that the social experiment “didn’t quite work,” noting that the product was already moving toward trading features and functioning more like a self-custodial counterpart to Coinbase’s main exchange.

In July, Base creator Jesse Pollak transferred day-to-day leadership of the app to Jordan “Cobie” Fish and returned his primary focus to the Base blockchain. Pollak acknowledged that social and creator-oriented features had underperformed and that the product would become less Base-centric as it broadened into a multichain trading platform.

Trading Becomes the Central Priority

Under the restored Coinbase Wallet name, the product emphasizes onchain trading across a wide range of assets and networks. Users can access perpetual futures powered by Hyperliquid, prediction markets, tokenized stocks, meme coins, and other long-tail tokens. Hyperliquid integration, added in August, provides eligible users with more than 290 perpetual markets and leverage of up to 50 times on certain contracts, though access is restricted in the United States, United Kingdom, Canada, and other jurisdictions.

Ryan Kass, head of Coinbase Wallet product, described the restored name as a better fit for the app’s role as Coinbase’s self-custodial front door to the “everything exchange.” He characterized Base App as an opinionated experiment while stating that Coinbase Wallet gives users access to all of onchain finance.

Kass added that the wallet serves as a test kitchen for products and assets that may not appear on Coinbase’s centralized exchange. Assets become available by default once minted on a supported chain, while the system automatically flags and hides tokens identified as scams. New asset classes such as prediction markets and tokenized stocks undergo product and compliance reviews before launch.

In August, Coinbase introduced four tokenized U.S. stocks on Base, offering eligible non-U.S. investors onchain exposure to Apple, Nvidia, Meta, and Alphabet. Each token represents a beneficial interest in an underlying share held in segregated custody and is unavailable to U.S. persons.

Expanded Network Support and Continued Base Role

Coinbase Wallet now supports more than ten networks, including Base, Solana, Bitcoin, Ethereum, BNB Chain, Optimism, Arbitrum, Polygon, Avalanche, Monad, and the recently added Robinhood Chain. The multichain approach reduces the earlier concentration on Base while keeping that network central.

Kass noted that Base assets will continue to appear in the app as they trend and that the wallet remains committed to distributing Base communities and features. Users retain full control of their private keys, and the company markets the product with the message of no KYC, no waiting, and no borders, while acknowledging that individual features remain subject to geographic restrictions.

The rebrand positions Coinbase Wallet as a self-custodial trading platform designed for rapid access to onchain markets across multiple blockchains, following the conclusion that the broader social networking experiment did not achieve the intended adoption.